Welcome to the Lab

Brand Journalism. Data Visualization. Content Marketing.

Helping brands experiment with the social-local-mobile world.



A few awesome clients we are happy to have in the lab, and select samples of work that’ve come out of the lab.

POI Labs owner Andrew Matranga on the web

Featured on CBS4 Denver in “New App Tracks Neighborhood Crime” story as a technology expert.

Andrew (starts at around 1hr 17min) speaking at Journalism Interactive 2014 – University of Maryland-College Park, Merrill College of Journalism


 At POI Labs, we know the power of place is more important than ever, and we provide custom services built around three key points of interest: Location. Content. Design.

Located in Longmont, Colorado, in beautiful Boulder County, POI Labs is deeply embedded in the geospatial and development community on the Front Range. Our staff has spent fifteen years in the media business and ten years in the geospatial industry, and we  use our resources and experience to clients navigate the rapidly evolving landscape of social media, mobile technology and local economy.

Follow POI Labs owner and cartographer Andrew Matranga on twitter (@andrewmatranga) to see what’s trending in all things digital or connect on LinkedIn.


POI Labs owner Andrew Matranga is a versatile media professional and geospatial manager with more than a decade of experience in spearheading complex projects. As a spatial thinker, Andrew sees opportunities where others do not, and he capitalizes on emerging trends with well-crafted, location-based strategy.

He is currently a lecturer of digital journalism in the Media, Film and Journalism Studies Department at the University of Denver, and he is also serving as the faculty adviser for the student-produced newspaper, The DU Clarion.

He continually explores the changing digital landscape to learn new best practices so he can utilize the most efficient and effective tool for the task at hand. As added value, he brings to every project a unique editorial perspective, with a foundation in cartographic design, print and digital publishing, and video production.

Andrew’s project management philosophy is informed by the cartographic process, where individual layers complete a larger whole—but that is just the starting point. Building from there, he has a wealth of practical knowledge when it comes to user experience, content production, change management, and social media marketing—crucial elements that can be applied to any project.


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1445 South Coffman Street, Longmont, Colorado 80501